A influência das tecnologias de informação e comunicação no desenvolvimento de dinâmicas e ambientes persuasivos em contextos profissionais

  • Carmen Beatriz Miranda Portela (Student)

Student thesis: Master's Thesis


This investigation aims, through a qualitative approach and the application of semi-structured interviews to professionals from the fields of Information Technology (IT) and Communication, to understand the influence of IT and Communication within the contexts of technological work for the development of dynamics and persuasive environments.It is intended to investigate the relevance of persuasive technology into the professional activities, as well as the behaviour of professionals in their business environments and how these behaviours affect their social lives.Given the applied theories referring to: information age, dataism, surveillance capitalism, social and organizational psychology, persuasion, manipulation, and communication flow presented in the literature review, one of the conclusions is that, in fact, the workers of IT and Communication operate in persuasive professional environments. They are indeed aware of all these dynamics related to the transmission of organizational messages, as well as the consequences of excessive use of technology in their work and social activities.This present thesis seeks to investigate, through a relevant panel of interviewees, the persuasion in the professional context of technologies, as well as to analyse the behavioural changes of these workers in the face of organizational changes that have emerged over the decades and the development of technological instruments.
Date of Award1 Feb 2022
Original languagePortuguese
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorFernando Ilharco (Supervisor)


  • Dataism
  • Surveillance capitalism
  • Organizational communication
  • Organizational psychology
  • Persuasive technology
  • Information technology and communication


  • Mestrado em Ciências da Comunicação

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