Abstract
Talent retention has become one of the greatest challenges for contemporary organizations, and factors such as leadership styles and emotional salary play a crucial role in this process. The concept of emotional salary goes beyond traditional financial compensation, encompassing a set of non-monetary benefits, such as flexibility, recognition, and emotional well-being, which are essential for employee motivation and satisfaction. Simultaneously, leadership styles, particularly those that foster a positive work environment and adapt to the needs of teams, are key determinants of organizational commitment and talent retention. This dissertation explores the interconnection between leadership styles and emotional salary, analyzing their impact on talent retention within organizations. Surveys were conducted with 145 employees, complemented by interviews with organizational leaders, including the CEO of Doutor Finanças, Rui Bairrada. The findings indicate that the appreciation of emotional salary and the practice of inclusive and flexible leadership styles are positively correlated with employee loyalty and commitment, proving to be crucial for talent retention. This study demonstrates that organizations that balance emotional recognition practices with adaptive leadership are better positioned to retain talent in competitive and constantly changing environments.| Date of Award | 6 Jan 2025 |
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| Original language | Portuguese |
| Awarding Institution |
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| Supervisor | Fernando Ilharco (Supervisor) |
UN SDGs
This student thesis contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 8 Decent Work and Economic Growth
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SDG 10 Reduced Inequalities
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SDG 16 Peace, Justice and Strong Institutions
Keywords
- Talent retention
- Emotional salary
- Leadership styles
- Workplace motivation
- Organizational commitment
Designation
- Mestrado em Ciências da Comunicação
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