A inovação como fator crítico no desempenho organizacional

: estudo de caso nas PME’s da região de Aveiro, Portugal

Abstract

Organizations are faced daily with several changes in their daily lives, whether positive changes or negative changes. Formulating a strategy is fundamental for organizations because it is through it that organizations evolve and, also, it is through it that we learn to undertake and innovate, in order to positively reach customers and stakeholders. These days, organizations are not just about profit. They also seek to have a good leadership in the market in which they operate in order to have long-term success. For this to happen, it is important for the organization to be able to adopt an adequate innovation process. That said, this work aims to analyze the influence of innovation on organizational performance. In order to achieve this objective, we opted for a quantitative methodology, whose data were collected through a questionnaire survey, with 106 valid responses obtained. Data analysis was performed using descriptive statistics and the simple linear regression model, as well as the automatic variable selection model. The results obtained show that innovation influences organizational performance, especially in the dimensions of financial performance, customers and internal processes. The present study points out as contributions, relative to the literature, the link between constructs, innovation and organizational performance, allowing for a deeper understanding of these concepts and, also, highlighting their importance. At the business level, companies need to maintain maximum efficiency, thus using resources efficiently, in order to obtain competitive advantages in the market and optimize the company's performance.

Date of Award	16 Dec 2021
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Clotilde Passos (Supervisor) & Célia Ribeiro (Co-Supervisor)