A integração da estrutura museu no mapa turístico da cidade do Porto

  • Luís Mendes de Freitas Tentúgal Valente (Student)

Student thesis: Master's Thesis


In this paper we will study the case of FC Porto Museum, and its integration in the tourist route of Porto. By approaching different themes, as a way of framing the case of FC Porto Museum, we will assess the impact that this attraction may have on the tourism in the city. This analysis will be mainly done through the literature review of the most relevant topics related with this research, and also through the analysis of statistical data. We will not neglect the work done in the organizational environment, in which, through participatory observation, we were able to collect critical information that helped to answer the central question of this research, which involved the identification of strategic partners for the Museum in order to promote its brand and position it as a tourist attraction of the city. In this sense, we identified multiple agents in the sector of tourism, such as hotels, tour operators, travel agencies, among others, that can play a key role in the integration of FC Porto Museum in the city touristic offer.
Date of Award2015
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorJoana Machado (Supervisor)


  • Sports branding
  • City Marketing
  • Tourism marketing
  • Football


  • Mestrado em Gestão de Serviços

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