A intenção de compra dos consumidores por produtos com embalagens sustentáveis

Abstract

The preservation of the environment is a concern shared by both companies and consumers, and research on consumer purchase intention has been growing. Few studies have focused on the intention of Portuguese consumers to purchase products with sustainable packaging. Thus, the main objective of this investigation is to identify and understand the factors that influence consumer purchase intention of products with sustainable packaging. Based on a literature review, the perceived value of sustainable packaging, willingness to pay, environmental concern, and attitude towards sustainable packaging were identified as factors that may influence purchase intention. A conceptual model was developed based on these factors and was tested using primary data collected through an online questionnaire, resulting in 161 valid responses. The collected data was analyzed using the SPSS program. Results suggest that all factors have a statistically significant influence, with willingness to pay being the most influential factor. From a practical standpoint, the results indicate that to increase consumer purchase intention of products with sustainable packaging, these studied factors should be taken into consideration.

Date of Award	13 Jul 2023
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Susana Silva (Supervisor) & Paulo Alexandre de Oliveira Duarte (Co-Supervisor)