A internacionalização das empresas portuguesas no mercado brasileiro

: motivações, barreiras e facilitadores

Abstract

This Master Final Assignment addresses the internationalization of Portuguese companies in the Brazilian market. What internationalization processes Portuguese companies operating in the Brazilian market follow? What are the main motivations and barriers? What facilitating role have the AICEP and other institutions and/or consultants in the processes? These are the research questions. To answer these questions, based on a literature review and on the partnership of Católica Porto Business School with AICEP Brazil, an online survey was conduct to the Portuguese Brazilian subsidiary companies operating in Brazil. The internationalization processes followed are diverse and the main motivations for internationalization are the increase in business volume, the results of new customers, the increase in notoriety, the recognition of the brand accompanying the internationalization of the competition. The main barriers are political risks and the strong competition in the Brazilian market. AICEP is an entity that companies use the most to clarify questions related to rules and regulations and to access sectoral studies, in the Brazilian market and in the other international markets indicated by surveyed companies.

Date of Award	13 Jul 2022
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Leonardo Costa (Supervisor)