A internacionalização de Business Schools e o fator cliente, no contexto da pandemia COVID-19

Abstract

The concept of internationalization has not always had a common meaning for all the existing perspectives and certainly, has evolved over time. It was, therefore, interesting to begin this final master's work with a succinct description of the evolution of the internationalization term over the years, from the perspective of several authors, narrowing down to the sphere of business schools, so that one can understand the concept, according to the existing perspectives. To better understand how business schools responded to the COVID-19 pandemic, it was important to describe the climate in which they found themselves, in relation to the combination of their internationalization strategies with the pandemic that began in 2020. The fact that there was a pandemic does not invalidate stipulating internationalization strategies, and it was possible to perceive some of the obstacles that arose. Finally, the objective was to understand how the customers of business schools (students) saw the evolution of the reaction of business schools, as a decision factor in their choice of institution to continue their studies, added to the post-pandemic period, never forgetting what motivated them in the pre-pandemic era. The method used in this thesis is, in essence, qualitative, with ten interviews being carried out with individuals who are currently in a business school, who were in a business school and other who wanted to join a business school, so that their choices can be understood, given each situation.

Date of Award	12 Oct 2022
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Helena Sofia Silva Borges Salgado Fonseca Cerveira Pinto (Supervisor)