A liderança de equipes heterogêneas

: uma investigação na Microsoft Portugal

Abstract

This work pretends to present an analysis on two subjects that are part of the business world – leadership, applied to the organizational structure of Microsoft Portugal, and the strategic differences in communications used by the leader while working with a heterogeneous team, formed by people that have, not only group objectives, but also individual ones. The Microsoft Corporation is a North-American multinational founded by Bill Gates and Paul Allen in 1975 directed at the technology sector. Its Portuguese branch appeared in 1990 and since then it has been devoted to developing activities destined to promote the national software industry, in addition to increasing the general knowledge and proliferation of software products. Nowadays, in Portugal, it’s remembered by having been elected several times as “The Best Place to Work”, and also due to its business culture oriented to results and objectives. This work comes as a result of the experience acquired as a Junior Product Marketing Development Tools in the internship done at Microsoft’s Portugal DPE (Developer & Platform Evangelism). DPE follows an organizational structure formed by five managers, each one with a focus in one or more products (with the help of their interns), under the supervision of a leader – the DPE Lead. The internship was mainly about developing Marketing events targeting a specific group of people, which will be depicted later on. The study pretends to analyse the versatile leadership case needed for a department build by people with different products under their responsibility, but with a common goal. Besides, the research intends to classify the DPE’s leadership style, as well as its challenges, abilities and the managing style of a high performance team.

Date of Award	Feb 2012
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Fernando Ilharco (Supervisor)