A life insurance company during a life risking pandemic

Abstract

This case study focuses on understanding what the impact of the pandemic was in the life insurance business and how was a life insurance compan able to adapt to the constant changes in the environment. It starts by giving an overview of the life insurance market. After that, it explains how the pandemic affected the market and finally what the company did to overcome all the problems. All the information used to build this dissertation was taken from websites, news, reports and direct interviews with some employees. The main goal of this case study was to provide a good example of how a real-life company had to make decisions to adjust to the constant changes due to the pandemic that could be used in class to teach students theoretical concepts using a practical approach. Strategy, management, operations and marketing are some of the areas that are explored during this dissertation. At the end of the case study there are a couple of suggested questions that professors can use to apply some concepts of the areas mentioned.

Date of Award	29 Apr 2022
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Ricardo Reis (Supervisor)