A medição das audiências televisivas em Portugal
: novas práticas, novos consumos, novos desafios

  • André Maria Duarte Romeu (Student)

Student thesis: Master's Thesis

Abstract

This report aims to critically observe the Portuguese television consumption habits. From a theoretical basis anchored in the communication sciences, the analysis is empirically built on the GfK’s Establishment Survey and the 2011 National Statistics Institute Census. The results are analyzed, in a coordinated way, with audience data (GfK), seeking up to draw consumer trends.
Date of Award25 Mar 2015
Original languagePortuguese
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorCatarina Duff Burnay (Supervisor)

Keywords

  • Television
  • Audience
  • New media
  • Digitalization
  • Convergence
  • Communication

Designation

  • Mestrado em Ciências da Comunicação

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