A prática da liderança na SIC

: estudo de caso SIC Mulher e SIC Caras

Abstract

In the context of the creative industries and media, where the television channels SIC Mulher and SIC Caras are situated, leadership practices play a central role in ensuring innovation and competitiveness. This research focuses on understanding how leadership dynamics within these divisions of SIC influence organizational culture, operational efficiency, and the capacity for innovation factors that are fundamental to success and adaptation to the rapid changes in the sector. By investigating leadership practices, this study aims to assess how leaders guide teams, promote creativity, and ensure the fulfillment of organizational objectives in a context where collaboration and innovation are key. Through a qualitative approach, with interviews conducted with employees and leaders of SIC, it was possible to analyze the impact of leadership on internal management and the creation of an environment conducive to innovation and productivity. Leadership at SIC, particularly in the thematic channels SIC Mulher and SIC Caras, not only shapes the organizational culture but also directly impacts creative and operational processes. The results of the research show that leadership at SIC plays a decisive role in creating a collaborative and innovative environment, although challenges remain, for example, in relation to the integration of interns. However, SIC leaders are recognized as key agents in aligning teams.

Date of Award	15 Apr 2025
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Fernando Ilharco (Supervisor)