A produção de conteúdos no programa "Dois às 10" da TVI

Abstract

In the constant struggle for audience leadership, the television industry reorganizes itself, reviewing the programming grids and studying the behavior of viewers, to generate personalized content to the tastes and interests of each one. In a three-hour broadcast from Monday to Saturday, the program Dois às 10, from the television station TVI, promises to keep you company, be light and fun but also with space for dense and emotional stories.Following a theoretical basis grouped into three major groups - television, the talk show format and audiences - it was sought to understand the reasons that lead to the loss of leadership of the program broadcast on Saturdays in the months of February and March of 2023. The study uses a sequential collection of mixed data, using the methods of direct observation during the internship period, exploratory interviews with the program's journalists, content analysis of the alignments, questionnaire survey and focus groups to the program's audience. The data analysis indicates that the weekly program, divided into three segmented parts, offers a major diversity of content identified by the audience. Due to other tasks, viewers are not accustomed to watch television on Saturday mornings. Finally, it should be noted that demanding television deadlines overload the team of journalists, affecting the choice and reatment of content.

Date of Award	11 Oct 2024
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Catarina Duff Burnay (Supervisor)