Ninety percent of startups fail. This dissertation aims to provide a framework to provide a methodology for the purpose of achieving sales, emphasizing on the use of social media early-stage e-commerce startups, to make them grow and be part of the 10% that prosper. The framework is composed by eight practices ready to be adapted and implemented on businesses’ strategy. With direct application on real startups and description of the cases to be applied, the framework is tested to evaluate its potential to be implemented on the startups’ marketing strategy and to lead firms to growth. The practical implementation of the model shown the firm adopting it to see an increase in revenues and consequently on its profits.
|Date of Award
|8 Oct 2020
- Universidade Católica Portuguesa
|Rute Xavier (Supervisor)
- Mestrado em Gestão e Administração de Empresas