A publicidade online das novas tecnologias nos media sociais

: o caso Huawei

Abstract

This research unveils a certain kind of issues, which are central to the analysis of
advertising in the Internet field, specifically in the area of social network.
Therefore, this report will provide a reflection throughout the evolution of mobile
devices, convoyed by a theoretical component that aims to involve the reader in the context
of contemporary society and also raising awareness of the issues of advertising, its
evolution to what we call online advertising and its virtual presence, by simply having an
internet connection.
This research also exposes the tasks of a Community Manager, in order to clarify
the expansions that led to the creation of this profession and also which skills and goals
you must achieve on daily a basis.
As a final topic, before conclusion, it will be presented an analysis of the profile
user on social network and also some posts that were the main support for this paper.
On the bottom line, this study establishes that the revolution of communications
transferred the power of the media and brands to consumers. Indeed, in order for brands to
attract the target, they have to communicate something that is relevant and meaningful to
the recipient, as happens in Huawei. Thus, using digital marketing, it is possible to merge
the dissemination of information with the participation of users of social networks, through
direct communication.

Date of Award	28 Jul 2017
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	José Gabriel Andrade (Supervisor)