A renovação do discurso cultural sob o impacto das indústrias criativas

: caso da Bienal de Cerveira

Abstract

This investigation focuses on the Landry’s concepts of creative city and creative millieu, as well as Porter’s business cluster to critically reflect upon the impact of the Creative Industries on the cultural discourse of the context in which they settle and floresce. This study is focused on the phenomenological context of Vila Nova de Cerveira, which hosts the Cerveira Biennial, in order to explore the way the presence of this set of activities rippled across the values and dimensions underlying the Vila’s cultural discourse, as well as to analyse the way these changes are embodied. Finally, this work aimed to understand the Cerveira Biennial as a cultural event, under the prism of the creative city set in cultural, patrimonial and creative values. Thus, eleven interviews were conducted with intervenients at the Biennial, as well as other elements associated with either this event or projects within the Biennial’s Creative Industries Incubator. The analysis of the results allowed to state the importance of this event to the Vila, along with its economic development that ensued, accompanied by the cultural diversity the town offers, having granted it the nickname Town of the Arts. Similarly, the data surfaced the changes in the Vila’s cultural discourse, embodied in the transition of the Incubator’s contribute, having distanced itself from the perspective of vindication promoted by its artists when the Biennial appeared, towards currently promoting creative entrepreneurship in the town. These results were, finally, discussed and framed within the underlying theoretical body.

Date of Award	29 Jan 2014
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Laura Castro (Supervisor)