A responsabilidade social empresarial no desenvolvimento da comunicação interna nas organizações

: estudo de caso : Programa «Gente com Ideias» do Grupo segurador Fidelidade

Abstract

The corporate social responsibility emerged around the 1950s of the twentieth century promoted by a more demanding civil society in the face of the rapid growth of power and corporate influence in society.
Organizations are concerned not only with the use of information channels, but also with the dissemination of information about socio-environmental aspects and, finally, about the social responsibility practices of the companies themselves.
In this sense, communication plays a fundamental role in relation to sustainability and corporate social responsibility. It can also be said that communications are also an expression of social responsibility itself, as it presumes the openness and involvement of employees and the centrality of valuing people.
The present investigation is a case study carried out in the Grupo Segurador Fidelidade, in which it tries to authenticate the veracity of the hypotheses studied. The results ultimately show that employees value the existence of a Social Responsibility Program in the Group and its own platform, as well as allowing the understanding of the main areas of activity, contents and initiatives developed in the "Gente com Ideias" with which the most of the employees are identified with.

Date of Award	14 Dec 2017
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Nuno Goulart Brandão (Supervisor)