A transmediação de conteúdos jornalísticos

: uma análise da SIC Notícias interactiva

Abstract

The digitization of audiovisual contents, as well as the blossoming of new habits of participant media consumption, have made possible the development of converging dynamics of adaptation of content to several platforms. Transmedia emerges as a possible answer for the media market, allowing content continuity throughout several platforms., whilst exploring an experience of interactivity between consumer and content. The work presented aims to analyse the new Portuguese television market dynamics and understand the application of these strategies in the project “Sic Noticias Interativa”. For all this to be possible, the MEO interactive channel will be analysed as a journalistic transmedia project, based on the transmedia characteristics studied throughout this dissertation.

Date of Award	2015
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Catarina Duff Burnay (Supervisor)