Acknowledging Cognitec’s market opportunities and improvement recommendations

  • Henrique Maria de Almeida Campos d´Orey Loureiro (Student)

Student thesis: Master's Thesis

Abstract

Currently living in an unprecedented era and probably one of the most difficult situations of thelast few centuries, the global pandemic of Covid-19 had a big impact not only in the worldpopulation but also in the global and naturally the Portuguese economy. This dissertationanalyzes the finances of Cognitec, a technological startup based in Lisbon founded by twochemical engineers, that has as its core business the quality control of personal hygiene,domestic cleaning products and cosmetic products, offering not only laboratory services butconsulting services as well. This dissertation also analyzes who Cognitec’s current clients andcompetitors are, to better understand how could the company possibly thrive and grow afterthis difficult year of 2020.
Date of Award25 Jan 2021
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorRute Xavier (Supervisor)

Keywords

  • Know-how
  • Sales
  • Certification
  • Competition

Designation

  • Mestrado em Gestão e Administração de Empresas

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