Adoption of male hormonal contraception

: drivers and barriers in the portuguese market

Abstract

Throughout human history, contraception has had a significant impact on how civilizations, cultures, and individual lives are shaped. Societies have evolved a range of methods to manage fertility and restrict reproduction over the years, from primitive natural remedies to innovative contraceptive technologies. However, there is a need for efficient male methods of contraception. As a response, male hormonal contraception could give men a proactive role in preventing conception, in contrast to traditional techniques that predominantly rely on femalecontrolled options. Concern and excitement over the possible release of male hormonal contraception on the market have grown in recent years. Nevertheless, limited data on this approach is available in the Portuguese market. Thus, this dissertation aims to investigate the adoption of Male Hormonal Contraception: Drivers and Barriers in the Portuguese Market. Through the literature review analysis, the development of semi-structured interviews and an online survey, the results show that Male hormonal contraception is well-received in the Portuguese market, with higher use among men in committed partnerships and a preference for oral dosage, despite concerns about STDs, side effects do not significantly prevent use and partner support is crucial. The dissertation provides theoretical and managerial insights that help mold the future course of potential Portuguese hormonal contraceptive businesses.

Date of Award	15 Oct 2024
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Miguel Rita (Supervisor)