: time for pet : launching a pet health insurance in the Portuguese market : study analysis

  • Francisco Estêvão Gomes Apoliano Carvalho (Student)

Student thesis: Master's Thesis


In this master thesis, it was elaborated a set of analysis and recommendations for AdvanceCare, na insurance company based in Portugal, that is onde of the leading insurers in the non-life human insurance market. The objective was to study the possibility of the company entering the national Pet Health insurance market, along with the strategy for such implementation. This thesis offers a comprehensive analysis of the Portuguese pet health insurance market, shedding light on its historical context, current dynamics, and key insurance strategies. Over the years, pet ownership in Portugal has evolved from tradition to mainstream culture, with an increasing number of registered pets. Drawing international comparisons with Sweden, the UK and others, this research provides insights into Portugal's burgeoning position in the pet insurance landscape. Additionally, a statistical analysis was conducted to evaluate the viability of AdvanceCare pursuing this business concept. The Portuguese pet health insurance market shows significant potential, catering to diverse preferences. It is evolving to meet the dynamic needs of pet owners and presents opportunities for further growth.
Date of Award17 Oct 2023
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorRute Xavier (Supervisor)


  • Insurance
  • Pet health insurance
  • Portugal
  • Pet market
  • Market analysis
  • Market entrance


  • Mestrado em Gestão e Administração de Empresas

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