Agro-Graça

: the importance of a good strategic plan before expanding the business

Abstract

This dissertation, in the form of a case study of the company Agro-Graça, aims to analyze the management of the company and the beginning of the internationalization process through exports, as well as the reason why they stopped exporting years later. I analyzed the decisions taken in the past in the light of existing theories, studies carried out and knowledge acquired in the master's degree. In the end, I present the objectives and future initiatives of the company.My master's degree, the experience in the Business Continuity and Crises management team at Vodafone and being in the strategic planning at Caixa Geral de Depósitos, gave me a very clear vision of the importance of planning and forecasting future scenarios. Only with a good vision of the future, well-defined objectives and a good preparation to face adverse scenarios, long term success can be achieved, as well as building a stable base for the expansion and growth of the company.Despite being a sector with little economic relevance compared to others, the agricultural sector was and will always be a fundamental sector, in Portugal and the rest of the world. A sector that has suffered a lot, mainly with climate change and its lack of attractiveness in the market, as we will see in the course of this work. In addition, it has gained importance in the international media, largely because of the recent war between Ukraine and Russia, two major producers in this sector.

Date of Award	17 Oct 2022
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Nuno Cardeal (Supervisor)