All you need is love and a passport

: honeymoon tourism trends and implications

Abstract

Honeymoon tourism is a subtype of tourism that revolves around the complex experience of honeymoons and all elements contributing to the once in a lifetime experience which is growing steadily over the past decade, with new degrees of demandingness by couples. This dissertation main purpose is to provide a thorough analysis of factors that contribute to a favorable experience for the couple on honeymoon. The findings collected are deeply relevant to actively improve tourism related institutions, which consequently improve the overall couple’s experience. In this dissertation the methodology chosen was qualitative. This primary data was collected through 20 interviews, to collect deeper insights, which was then evaluated using Leximancer. Current existing literature doesn’t answer underlying motivations/preferences of European citizens. Understanding what creates a memorable experience for couples in their honeymoons, main motivations to go and what do they value the most, is essential to comprehend the global decision-making process and gather useful information to improve current European honeymoon offers. The overall tendency of couples is to search for an outside Europe destination, having specially focus on the need for an unforgettable trip, filled with memorable activities, and warm weather. It is also undeniable that couples aim to have a paradisiacal and relaxing experience. To conclude, the practical and theoretical implications gathered in this dissertation are useful to overall tourism related institutions, focusing on providing unforgettable honeymoon experiences.

Date of Award	29 Jan 2024
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Helena Rodrigues (Supervisor)