Análise de conteúdo sobre canais YouTube com incidência no entretenimento, educação para o consumo e formação da memória histórica nas audiências juvenis

Abstract

In recent years, YouTube has emerged as a digital platform that includes a wide range of digital content. The aim of this study is to understand the possibilities of this platform asa site that includes content that 1) simultaneously educates and entertains its audiences, 2)educate these audiences towards the consumption of brands and 3) plays a role in the formation of the historical memory of audiences. A sample of twelve videos, was selected,considering four films for each theme: edutainment, education towards consumption and formation of historical memory. A qualitative analysis of each of the films was carried out.Among the main findings of the study, we emphasize that YouTube is a digital space where 1) young audiences can be educated and entertained at the same time, 2) young audiences are educated towards consumption and 3) the audience builds and formats its own historical memory.

Date of Award	27 Jan 2022
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Luísa Magalhães (Supervisor)