Análise do envolvimento do utilizador no mundo real com a plataforma digital de saúde promptly

Abstract

The work developed as part of the curricular internship of the Master's Degree in Biomedical Engineering represents the beginning of the User Research in the startup Promptly Health. The entire project aimed to analyse the real-world user engagement (patient and health professional, respectively) in the Promptly digital health platform, launched to the market in 2018. User engagement is a key quality for application design, representing both an end goal and a mean to achieve this end. Its continuous evaluation is a critical and necessary process that allows entities to understand the perceived value of the product and seek for actionable perceptions to support interaction, emphasising user autonomy and control. In this sense, the engagement with the digital solution was evaluated according to the application of mixed and user-centered research methods, ensuring the collection of real needs. System usage data were explored, with the subsequent collection of Key Performance Indicators (KPIs) and engagement metrics through the Google Analytics tool. Usability questionnaires were developed and analysed and the Net Promoter Score (NPS) indicator was collected. Finally, semi-structured interviews were conducted with a sample of patients that use the Promptly application. All the tasks planned in the curricular internship framework, and articulated with the objectives of the host entity, were satisfactorily accomplished. The use and analysis of this data in a business context as feedback or forecasting mechanism represent one of the most valuable assets of organisations and a strategic advantage, which makes it possible to prevent problems, achieve the desired results, and make informed, reasoned and data-driven decisions.

Date of Award	3 Nov 2021
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Pedro Miguel Rodrigues (Supervisor)