Análise económico-financeira

: produção de hidrogénio para aquecimento

Abstract

The main objective of the present work is to assess the economic feasibility of hydrogen production aimed to be used in industry, with the support of literature review on technical, microeconomics and marketing concepts. The case under analysis concerns the production of oxy-hydrogen, to be used specifically in industrial and domestic heating applications. The method used in the process of oxyhydrogen production is innovative due to an innovative design of the reservoirs that integrate the process. Energy based on hydrogen is clean and a sustainable resource used nowadays in industry, commerce, household and transport. Investments in this area provide a high social and environmental impact. In particular, risks originated in the cultural context – dependency on hydrocarbons – must be taken into account. The gas produced by the company results in significant savings in fossil fuel consumption, so as claimed. This analysis includes a Marketing overview that enabled the competition to be identified, threats and opportunities. The ways to set the product price, promotion, and distribution were briefly exposed. The Profitability Indicators were obtained through projections of the predicted Cash-Flow over a few years ahead. Cash-Flows were calculated by the organization's operating account. The operations account was obtained by means of data provided by the organization. Simulations were performed to assess the uncertainty of the project. In the end it conclusions were: Ω The process for the sustainable production of Oxy-Hydrogen; Ω The business strategy defined and prepared for potential threats; Ω The attractiveness needed for investors and stakeholders.

Date of Award	2013
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Rui Manuel Assis Monteiro (Supervisor) & Helena Maria Nobre Gouveia (Supervisor)