Applying the successful factors of Korean Wave for the development of film industry

: the case study of Vietnam

Abstract

Over the past 30 years, the rapid and consistent development of South Koreanculture can be witnessed globally. This phenomenon has been generalized and commonly known as “Korean wave”. Questioning this phenomenon, a proposition has been made, on the grounds that this success comes from the positive influences of South Korea’s macro environmental forces including the government, business, policies and social. This dissertation aims to study Korean wave and especially the Korean film industry, to localize the most notable factors of Korean film industry into the film industry of another country; more specifically, the film industry in Vietnam. Interview methodology will be applied to get qualitative data from these samples. These data will also be combined with the refinement of secondary researches regarding Korean film industry. The interviewees are divided into different stakeholders who involved in the development of the film industry.Samples including producers, film directors, distributors, celebrities, politicians are carefully selected to provide a comprehensive picture of the industry.From the analysis of the literature and interviews of stakeholders, propositions are made to improve the Vietnamese film industry. The most important improvement, according to interviewees and as identified from the literature, is the introduction of protectionist measures for domestic films and other supporting policies for production companies in the form of training courses or equipment, stricter regulations against piracy, along with relaxing the laws on censorship. Within the industry, more vertical integration is encouragedto improve efficiency across the value chain, from the production to distribution and exhibition of films, as well as the export of Vietnamese works to foreign markets. Overall, learning from the Korean model, the mindset towards the Vietnamese film industry should be that of a competitive industry working in synergy with other creative industries, promoting the Vietnamese national identity while maintaining profitability and fair competition.

Date of Award	15 Mar 2022
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Catarina Duff Burnay (Supervisor)