Are portuguese consumers prepared to adopt m-commerce?

  • José Pedro Lima Pires de Sousa (Student)

Student thesis: Master's Thesis

Date of Award21 Jul 2016
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorSusana Silva (Supervisor)

Keywords

  • Mobile commerce systems
  • Internet shopping
  • Purchase behavior
  • Consumer behavior
  • Portugal

Designation

  • Mestrado em Gestão

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