Artificial intelligence adoption intentions

: the influence of innovative culture and workplace happiness

Abstract

Since the rise of Artificial Intelligence (AI), organizations are increasingly aiming to adopt AI in their business activities. Researchers and practitioners have frequently emphasized the need for a better understanding of the underlying factors influencing the successful adoption of AI. This paper explores how an innovative culture influences AI attitudes and AI adoption. Additionally, the influence of happiness at work on this relationship is evaluated. The analysis is conducted through a quantitative survey completed by over 300 participants. The results reveal a significant positive influence of innovative culture on AI attitudes and therefore on AI adoption. However, AI attitudes fully mediate the effect of innovative culture on AI adoption intentions. Furthermore, the findings demonstrate no significant moderating effect of workplace happiness on the relationship between innovative culture and AI adoption. The outcomes of this study confirm previous research analyzing corporate culture’s influence on employee perceptions and their direct effect on behavioral intentions. In contrast to former research, this thesis establishes a connection between existing knowledge about innovative culture and AI usage. Future investigations should include an in-depth analysis of variables that might influence this relationship. Consideration could also be given to various possible mediating variables that influence the successful adoption of AI in organizations, like trust in AI.

Date of Award	23 Oct 2024
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Filipa de Almeida (Supervisor)