Commercial practices used by professionals are often considered misleading or aggressive, becoming unfair by preventing the consumer to make free and informed decisions. They aim economic power, disregarding the weakest party in the consumer relationship - the consumer. To protect them from these decisions that they would not have taken if they were not subjected to this type of practices, the Directive 25/2009/EC on unfair commercial practices emerged in the context of Consumer Law, aiming to protect consumers and improve the internal market. This is a maximum harmonization Directive that is intended to regulate the relationship between professionals and consumers, limiting its scope to B2C relationships. In this paper we will analyze the Directive in order to question what its scope is actually.
|Date of Award||8 Feb 2022|
- Universidade Católica Portuguesa
|Supervisor||Nuno Sousa e Silva (Supervisor)|
- Unfair commercial practic
- B2C relations
- Consumer law
- Unfair competition