As redes sociais municipais como meio de aproximação à comunidade

: caso de estudo da Junta de Freguesia S. Lázaro e S. João do Souto de Braga

Abstract

Nowadays, social networks play a key role in information dissemination strategies. The presence of institutions on various digital platforms is evident, indicating their growing and particular interest in digital communication. This extends to Political Marketing, often the focus of Parish Councils and City Councils, which, in turn, have also progressively recognized the importance of the digital world in their strategies and campaigns. This internship report had as its object of study the institution of União de Freguesias de S. Lázaro and S. João do Souto de Braga, specifically, its communication department. The study aims to analyze the communication strategies of UFSLSJS (União de Freguesias de S. Lázaro and S. João do Souto) with the purpose of understanding the different means through which the municipality interacts with its community, as well as what are the essential conditions and measures for a Parish Council to have a positive impact on its citizens. It appears that UFSLSJS is viewed as a conscious, serious institution, whose primary goal is to meet the various needs of its audience. Through an even more interactive presence in their digital platforms, it’s believed that this institution will be able to promote and represent itself as desired.

Date of Award	29 Mar 2024
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Simone Petrella (Supervisor)