Asset management industry adapting to climate change

: a case study on Nordea AM

Abstract

This case study examines the strategies and adaptive measures taken by Nordea AssetManagement (NAM) in response to the increasing demand for sustainable investments amidthe ongoing climate change crisis. The case delves into how NAM has adjusted its resources, products, and strategies to adapt to rapid shifts and enhance its competitiveness in the assetmanagement industry. The study aims to determine whether NAM should continue focusing on sustainable investing and positioning itself as a leader in the ESG asset management sector. This case follows a pedagogical structure and provides an analysis of the European AssetManagement firm and its strategic adaptation, with a particular focus on ESG and the efforts of financial services and regulators to bring about change in the industry. Theoretical concepts and frameworks are used for analysis, and teaching notes are included as a guide for solutions. The study concludes with the recommendation that NAM should continue to differentiate its products and diversify its distribution channels. This recommendation is based on a keyelement: NAM's resources and dynamic capabilities provide a competitive advantage that have contributed to its status as a ESG leader in the industry, enabling the company to achieve higherrewards; the ongoing Russian invasion makes it difficult to predict how the global situation will evolve and could potentially affect the findings in the teaching notes.

Date of Award	25 Jan 2023
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Ricardo Reis (Supervisor)