Associação de Turismo do Porto e Norte de Portugal

Abstract

This report was written following the curricular internship that took place, fromOctober 24, 2022 to January 17, 2023, at the Associação de Turismo do Porto e Nortede Portugal, within the scope of the Master’s in Tourism, Administration andManagement branch of Tourism at the Faculty of Philosophy and Social Sciences ofthe Catholic University of Portugal. Braga Regional Centre.The main objective of the report is to describe the activities developed duringthe internship. However, the report also addresses the central concepts of tourism andanalyzes the theme of management and promotion of destinations, focusing on the roleof different actors in promoting Portugal as a tourist destination, and in particular, onthe role of the Associação de Turismo Porto e Norte from Portugal, where theinternship took place.After an introduction, the report is divided into five sections: the first presentsthe central concepts of Tourism and Management in Tourism, with a view to framingthe meaning of Tourism and the importance of effective management of a tourist destination. In the second section, an approach is made to the economic impacts of Tourism in Portugal and in the Northern Region of Portugal. The third section presents a general characterization of the host institution, and the fourth section is dedicated to the most relevant activities carried out during the internship. Finally, in the fifth section, the final considerations about the internship are presented and a reflection is made on the whole experience.

Date of Award	26 Jul 2023
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Carla Isabela de Moura Pinto Cardoso Rebelo (Supervisor)