Avaliação dos benefícios da certificação em inovação
: estudo de caso de uma empresa

  • Luís Miguel Amaral Pinheiro Coelho (Student)

Student thesis: Master's Thesis

Abstract

Innovation is a major concern for companies around the world nowadays and, as such, they are forced to define strategies for its development. The NP 4457:2007certification, in innovation, is a tool that compels companies to define, plan, implement and evaluate their innovation strategy.
This study has the primary aim of assessing the benefits of NP 4457:2007certification for Empresa A, in order to determine to what extent this will be an asset in the pursuit of its objectives and thus help in making the decision on its implementation.To this effect, was conducted a qualitative and exploratory study supported by a case study – Empresa A.
Through different means was performed an analisys to NP 4457:2007 certification and a characterization of the company and its status in the area of innovation. It was also done a mapping of the processes, activities and tasks in the company to evaluate the level of suitability to NP 4457:2007.
After collecting and processing information necessary to the study it was found that Company A has a high level of suitability to NP 4457:2007. However, the effort remaining to meet all requirements of the standard could bring significant benefits, outweighing the disadvantages, which will help to fill the gaps found in the company in this area. It is therefore recommended that the company implements the certification or improve the gaps identified by defining strategies to address them.
This study contributes to companies wishing to evaluate the implementation of this certification by giving them a tool they can use in the evaluation. However, the exploratory nature of this study, as well as the specifics of the case studied, limits its generalization.
Date of AwardApr 2012
Original languagePortuguese
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorMarlene Amorim (Supervisor)

Keywords

  • Certification
  • NP 4457:2007
  • Innovation
  • Services
  • Retail
  • Strategy

Designation

  • Mestrado em Gestão

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