Ayahuasca journeys in retreat centers

: understanding tourists experiences and implications

Abstract

Ayahuasca tourism is growing rapidly, attracting many people in numerous retreat centers inSouth America. This qualitative study aimed to identify the key factors influencing tourists'perceptions of ayahuasca experiences in these retreats, and their impact on their satisfaction. Aqualitative approach was used to gain an in­depth understanding of their perspectives, and thesoftware Leximancer was used to analyze 21 interviews of tourists who attended ayahuascaceremonies in South America.Overall, the context in which ayahuasca is consumed is important for participants’ satisfaction.Ceremonial practices surrounding ayahuasca, taking place in a retreat with an experiencedshaman have a positive impact. Furthermore, participants show interest in indigenous cultureand practices, their satisfaction stem from the authenticity of the experience. Tourists'experiences at retreats are also influenced by various factors related to the risk of consumption,including the psychological risks, the need for their consent to participate inceremonies, the information provided about the substance and its risks, and the understandingof the legal frameworks around it. The participants also noted several measures that contributed to their overall satisfaction, such as experienced shamans, integration sessions, and screening procedures. Finally, participants appear to appreciate centers that integrate eco­ friendly practices and emphasize the need to preserve the environment.This study provides valuable insights for ayahuasca tourism, promoting safe and sustainable practices that prioritize participant well ­being, respect the indigenous culture, and manage risks. By informing retreat centers, operators, and policymakers, this research can support a positive,ethical, and responsible ayahuasca tourism.

Date of Award	30 Jun 2023
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Helena Rodrigues (Supervisor)