The goal of this thesis was to determine the best ways for B2B publishing enterprises to develop in a postcovid environment. The study interviewed two Portuguese B2B publishing companies and compared their methods to those of the Harvard Business Review in order to address the research question and produce some best practices. The study's findings indicated that a crucial element in the development of B2B publishing enterprises is their capacity to adjust to shifting market dynamics and client demands. This entails being proactive in seeing and addressing new trends as well as being quick to adapt to market shifts. The study also discovered that B2B publishing companies can distinguish themselves from rivals and build a solid market presence by investing in marketing and branding initiatives. This can involve engaging in conventional marketing strategies like events and advertising, as well as using social media and other digital channels to connect and interact with customers. Overall, the study's findings show how crucial marketing, customer focus, and agility are to the expansion of B2B publishing businesses. These best practices can help companies in this segment to better steer the challenges of the postcovid market and help strategize for a successful future.
Date of Award | 26 Jan 2023 |
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Original language | English |
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Awarding Institution | - Universidade Católica Portuguesa
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Supervisor | Laure Leglise (Supervisor) |
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- B2B business publishing
- Publishing
- Media
- PostCovid
- Innovation
- Marketing
- Strategy
B2B publishers adaptation to the post-Covid era
Flor, M. B. S. (Student). 26 Jan 2023
Student thesis: Master's Thesis