Beauty brands e a relação com o consumidor

Abstract

This dissertation seeks to understand the relationship between the consumer and the beauty
brands, taking into account the influence they may have on their lives.
The reflection will be based not only on a social and cultural perspective, as well as a
technological perspective, going through all the influential means of how beauty is viewed
and addressed in society, even studying different times in history to understand the evolution
of this relation.
Based on marketing considerations - the objective of which is to explain the evolution of the
strategy in which marketers work daily in order to create engagement with consumers - this
dissertation is based on the understanding of the evolution of the communication of these
beauty brands and seeks to retain the actual consequence they may have on people's lives.
Therefore, it is sought to determine the relationship that these brands establish with the
consumer and what influence they may have in society, through a bilateral investigation,
since it focuses both on marketing and society and, consequently, on its consumers.

Date of Award	13 Apr 2018
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	José Gabriel de Oliveira Andrade Júnior (Supervisor)