Becoming a purpose-driven organization
: why and how to transition

  • Victoria Charlotte Adelaide Pouilleau (Student)

Student thesis: Master's Thesis


Given the emergency of actual social and environmental problematics, can companies still thinkof their legitimacy independently from their contribution to the world?Then, which responsibility should be given to shareholders? This is from this radicalquestioning, putting at stake the very fundamentals of our economic model, that the concept ofpurpose-driven companies was born.But installing a purpose within a company requires not only a modification in communicationor status, but in the global functioning of a company. This is where difficulties could start tothreaten actions: differences of visions, lack of engagement from the shareholders, difficultiesto convince, to adapt its economic model… This paper and its problematic came from a will togive companies, that wish to transition to become purpose-driven, some motivations andguidelines.Our quantitative study, by collecting and analyzing the opinions of late millennials and earlygeneration Z participants, representing the future of consumers and employees, we hope tomake companies realize all the pertinence there is to choose to transition to become purposedriven in order to become more perennial, and coherent with how society is evolving.
Date of Award1 Feb 2021
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
Supervisor Rui Nuno Tavares de Almeida Moreira da Cruz (Supervisor)


  • Mestrado em Finanças

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