BETA Brazil

: strategic integration of digital technologies for process excellence in R&D

Abstract

In the evolving digital landscape, organizations must continuously adapt and innovate to maintain competitiveness. The Case Study delves into the firsthand experiences of the Research and Development department at BETA Brazil, as they navigate the challenges of implementing a digitalization strategy in order to elevate their processes to an excellence level. The narrative also explores the importance of such change in aligning with the company’s strategic objectives and enhancing its market positioning. By drawing on the insights presented, this Case Study aims to provide lessons for organizations embarking on similar paths. The Literature Review explores the established knowledge surrounding the digital technologies integration within companies. It offers an overview of the factors driving adoption and the consequential impact of digitalization on operational and organizational context, as well as in the role it plays in shaping strategic positioning and cultivating competitive advantage. It also underscores the importance of organizational culture and desired capabilities for the successful implementation of digital initiatives. The Teaching Note thoroughly analyzes the details of the department’s digitalization journey, dissecting the organization’s approach, challenges faced, and strategies employed to address these challenges. The main purpose is to provide understanding of the impact that digitalization can have on both operational dynamics and strategic positioning within a company, emphasizing the role of cultivating an adaptative organizational culture to navigate this process.

Date of Award	22 Jan 2024
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Nuno Magalhães Guedes (Supervisor)