Bliss and the mobile development business

: filling the gap and taking advantage of the challenges between consumers and companies

Abstract

Numerous mobile applications are available to consumers but just few survive within the competitive environment that is created by the innovative mobile industry. This study has the objective to identify the current and future needs of both companies and consumers in regards to mobile applications. This dissertation covers insights of interviews and consumer surveys held within the Portuguese market. The study intends to expose the gaps and similarities between the perspectives of companies and consumers. The purpose of this study will help Bliss, a Portuguese mobile application developer, to improve its product by taking advantage of the challenges. The main findings of the market research imply that both consumers and businesses share the idea that the importance of mobile applications will increase in the future and shape the society as we know it. Both primary and secondary data show us that the concern for data protection is substantial and poses an obstacle that needs to be overcome. More companies from other, traditional sectors start to move into the mobile development industry and relevant content and simple interface navigation remain key elements when it comes to building a successful application. Bliss Application has a substantial untapped potential for growth on the Portuguese market as the mobile development and adoption of mobile applications are still in its infancy.

Date of Award	11 May 2016
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Pedro Celeste (Supervisor)