Brand personality and provocative crisis communication
: a case study on True Fruits

  • Alexandra Neumaier (Student)

Student thesis: Master's Thesis

Date of Award25 Jan 2022
Original languagePortuguese
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorMariana Victorino (Supervisor)

Designation

  • Mestrado em Ciências da Comunicação

Cite this

Links

'