Business adaptive strategies in crisis
: the case of CGD

  • André Ferreira (Student)

Student thesis: Master's Thesis

Abstract

Reinforcement of regulatory measures in the European banking sector, with a view to guaranteeing the system's sustainability in the aftermath of the global financial crisis, led to the need for several credit institutions to adapt to accommodate the new requirements imposed. Caixa Geral de Depósitos, which is the subject of this dissertation, underwent a recapitalisation in order to comply with the requirements and was subsequently subject to a recapitalisation plan under the supervision of the European Commission. The dissertation follows the pedagogical research model, in the form of a case study, seeking to illustrate the strategic adaptations carried out by CGD over the last decade and their results. The materials provided are intended to serve as a tool to support the teaching of the case study, being adaptable to the needs and objectives of the session in which they are used, creating a link between the theoretical concepts developed in the context of strategic management and their applicability in real cases. This case was based on information gathered through interviews with members of the bank's board of directors and associations involved in the Portuguese banking sector, as well as publicly accessible documents.
Date of Award22 Jan 2024
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorRicardo Reis (Supervisor)

Keywords

  • Banking
  • Strategy
  • Portugal
  • Financial crisis
  • Recapitalization
  • Competitive advantage
  • Dynamic capabilities
  • Resource-based view

Designation

  • Mestrado em Gestão

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