Business adaptive strategies in crisis

: the case of restaurants in Portugal during Covid-19

Abstract

The following thesis, presented in the form of a case study, focuses on three segments of the restaurant industry: chef-owned restaurants, restaurant groups and individual restaurants. This case study analyses the different responses to the pandemic crisis by the restaurants interviewed in each segment, explaining the different strategic adaptations to the pandemic. Thus, a brief characterisation of the industry is given, the main impacts of Covid-19 on the sector are exemplified and, subsequently, the establishments' responses to changes in the market and consumer behaviour. During the pandemic, the restaurant industry has undergone several changes as a result of the restrictions imposed by the government for almost two years. The side effects of the pandemic have translated into a series of severe obstacles, from the drastic reduction in tourism, which has deprived restaurants of a vital source of income, to the forced closure of establishments as a measure to contain the virus, putting the survival of countless businesses at risk. Following the case, theoretical concepts are presented as a teaching tool for a better understanding of the case, such as Wenzel's strategic responses to crises, the resource-based view and dynamic capabilities. Finally, in the resolution proposal, practical suggestions are presented, linking the theory presented with the examples of the case, this case being more aimed at management students, both masters and undergraduate.

Date of Award	10 May 2024
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Nuno Cardeal (Supervisor)