Business adaptive strategies in crisis

: the case of an acquisition in the relocation industry

Abstract

I would like to highlight that this thesis is under NDA, no various companies’ names or top management people will be mentioned across this thesis. Through this thesis paper, a case study of an acquisition of an international relocation and moving firm facing financial difficulties will be presented. First of all, related to the academic demand, a presentation of different strategic answers will be presented adding up to an analysis of the strongest and weakest points of each strategic answer. Additionally, an interview will help to have a better understanding of the situation and the strategic choices made by the top managers of the holding company that bought the acquired firm with another company that was created by the holding conglomerate 50 years ago. The interview will be related to literature review and a discussion will arise from both supports. The discussion will present which kind of strategic answers are used and what are the arguments that pushed toward taking these decisions and choices to impact and improve the economic wealth of the acquired company. To conclude, a presentation of strategic choices will be fulfilled of the current and forecasted impacts of the answers. Finally, we will discuss how to continue with the same mindset, organisation, and track records without disrupting the acquired company.

Date of Award	26 Jun 2024
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Ricardo Reis (Supervisor)