The following thesis, presented in the form of a case study, highlights the impact of the semiconductor chip shortage on the automotive industry and analyzes the adaptive business strategy employed by a well-known OEM (Original Equipment Manufacturer) to navigate the crisis. Despite all the efforts, several industry players struggled to sustain their business operations in one of the hardest hit industries, which led to severe supply chain disruptions. This case study explores how the analyzed company was able to successfully adapt to the changing market dynamics by examining its resources of competitive advantage and dynamic capabilities. Semi-structured focus group discussions with employees and industry professionals alongside secondary data were used to investigate this topic comprehensively. Serving as a pedagogical instrument this study allows students to apply relevant theoretical frameworks to real-world scenarios providing valuable lessons and enhancing their understanding of strategic decisions, supply chain management practices and operational adjustments. One notable finding underscores the need for flexibility and agility in times of uncertainty to respond swiftly to changes. The advantages of vertical integration within the supply chain also played a crucial role allowing the company to have a greater control over the processes. Another finding emphasizes the need for better risk management and the importance of accurate forecasting during crisis time.
Date of Award | 21 Oct 2024 |
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Original language | English |
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Awarding Institution | - Universidade Católica Portuguesa
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Supervisor | Nuno Cardeal (Supervisor) |
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- Chip shortage
- Supply chain management
- Adaptive strategy
- Vertical integration
- Dynamic capabilities
- Resources
- Production efficiency
- Crisis management
- Risk management
- Mestrado em Gestão e Administração de Empresas (mestrado internacional)
Business adaptive strategies in crisis: navigating the semiconductor chip shortage in the automotive industry
Vörös, M. V. (Student). 21 Oct 2024
Student thesis: Master's Thesis