Business adaptive strategies in crisis

: the case of Hilton Hotels Worldwide

Abstract

The following thesis, presented in the form of a case study, highlights the company Hilton Hotels Worldwide inserted in the hospitality industry. Hilton is an American company and one of the oldest companies in its industry. In the case, it is explained how the company adapted the main strategies and consequently the business to the Covid-19 pandemic which gave rise to an economic crisis in the world. Additionally, it presents the main global impacts to the industry and to the business, leading to an immediate and rapid response to maintain one of the leading spots in the market.During Covid-19 pandemic, the hospitality industry suffered many changes due to the government restrictions imposed during almost two years. The changes were completely unpredictable for the companies since it changed the measures from country to country. An urgent need to restructure was needed, so Hilton adapted the strategies to an ever-changing environment with the changes in demand and in consumer behavior. Following the case, it is presented with some theoretical background concepts, as a pedagogical instrument, to better understand the case. Finally, the resolution notes show guidelines on how to apply the case in a management course for bachelor’s or master’s degree. The professor can use the proposed assignment questions and the author’s analysis of the case as an additional support.

Date of Award	24 Jan 2023
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Nuno Cardeal (Supervisor)