Business adaptive strategies to crisis

: the case of Ironhack Lisbon

Abstract

The COVID-19 pandemic posed enormous challenges on organizations and their business models worldwide. Consequently, organizations had to find solutions in order to adapt to the new exceptional situation.In order to provide a real-life case of how an organization has strategically dealt with this exceptional situation, this case study examines the specific case of Ironhack Lisbon and showcases the strategic decisions taken in response to the COVID-19 pandemic. The case study of Ironhack Lisbon was developed for students in order to learn about and to apply strategic management concepts on a real-life example that mirrors the complexity of today’s business world. Thus, this case study should serve as a pedagogical instrument and is intentioned to be used in a classroom setting. After all, students should be able to identify the specific challenges of Ironhack Lisbon during the COVID-19 pandemic and consequently should be able to analyze the strategic drivers deployed by Ironhack Lisbon to combat the challenges faced.

Date of Award	17 Oct 2022
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Nuno Cardeal (Supervisor)