Business networks and entry modes

: the case of entry in Poland

Abstract

This Masters Final Assignment has the following purposes: (1) to review the assumptions of business network theory and entry modes, (2) to examine how these concepts can interfere in an industrial inter-firm relationship, and (3) to illustrate such insights with a case documented during an internship in KG International. This study attempts to explain why some firms, even after a failure in the process to enter a foreign country, do not give up or replace that target country with another.

Date of Award	21 Jul 2016
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Ricardo Alexandre Morais (Supervisor)