Case study

: when ancient industrial plants meet (with) a modern business idea : "La Filanda" project : managerial decision making role and entrepreneurship

Abstract

In the 21st century, many projects were created involving ancient industrial plants. These plants were often 'reborn' into a new life, thanks to strong trends to rediscover the past, a desire to avoid dismantlement or abandonment and government action. In this dissertation, we study how an ancient plant can be reused and transformed with a new business idea being developed inside the complex. The objective of this paper is to develop the business idea in its complexity and to analyse the feasibility and eventual future profitability of the enterprise. The project is presented in the form of a case study, in which several options are introduced to the reader to be evaluated by their weaknesses and strengths. Each option is then weighted against each other option in order to stimulate the student and entrepreneur decisions, informed by the available data. The conclusion shows that there is a possibility of profitability for the firm. The initial investment, however, requires a significant amount of funding. Therefore, careful planning is suggested.

Date of Award	2015
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Susana Frazão Ferreira Fernandes Pinheiro (Supervisor)