Caso de estudo da expansão de uma consultora boutique espanhola para o mercado português

Abstract

This study seeks to evaluate the feasibility of the entry of Signature Management Consultants, a Spanish boutique consultancy specializing in strategic consulting, into the Portuguese market. The latter being dominated by established multinational consultants offering a wide range of services including strategic consulting, IT consulting, digital consulting, etc... The aim of this study is to see if this boutique consultant can thrive in a competitive environment where clients have access to varied services through suppliers of large groups. This study includes a comprehensive internal analysis of Signature Management Consultants, focusing on the company's trajectory since its founding. The goal is to identify internal capabilities, strategic objectives, future plans and internal challenges, evaluating their applicability in expanding into the Portuguese market. In addition, interviews will be conducted with potential clients to understand their criteria for selecting consultants, the challenges they have faced in previous experiences, their long-term strategic objectives, and the opportunities and challenges they face. Interviews will be conducted with high-level executives and middle managers from companies that may be strategically relevant to Signature. Interviews with potential clients aim to gain insights to optimize the leverage of Signature's vision, culture, and experience for the Portuguese market, identifying strategic opportunities. In addition, the objective is to determine the areas of training and competencies in which the company should invest to meet the needs of companies in the sectors of interest.

Date of Award	26 Oct 2023
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Pedro Celeste (Supervisor)