Caso de estudo EDPon

: uma investigação sobre a televisão corporativa do Grupo EDP

Abstract

To communicate credibly and in a fast and attractive way is an added value in any circumstance and in any society. Aware of this, companies, especially larger ones, have come to regard communication as one of the main factors to successfully achieve the goals they aim to reach. Therefore the communication business is currently one of the main challenges of the organizational world. In order to survive in a highly competitive environment, it is very important that organizations not only renew themselves in terms of management and technology, but also in the way they communicate. Improving how communication is made internally and externally by mobilizing their employees is fundamental. Communicating the company’s values and goals, keeping employees informed about major projects and sharing the accomplished goals reinforces the company’s culture and aligns the employees to the action. Corporate television, a recent phenomenon, has been gaining its place in organization of Internal Communication departments. The edpON case study which will deserve a prominent place in the course of this research, aims to understand the impact of EDP Group’s Corporate TV. For this purpose, information was gathered from the company itself, interviews with employees were made and a specific survey was carried out.

Date of Award	Sept 2012
Original language	Portuguese
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Fernando Ilharco (Supervisor)